Last year, 2020, taught a lot of business the hard lesson – how to use and optimize social media tools for business. This year alone, the number of active social media users shot beyond 3 billion in a world of 7 billion people. As a hairdresser in Paddington, this fact poses a significant advantage to you – that the focus of your marketing should be concentrated on the online space. The social media space allows you to reach a wider audience. It helps you build a trusted community of existing ones.
However, it is nearly impossible to use all the social media platforms to your advantage or even be active on all. For one reason, each medium has its specific type of audience and type of prevalent content. For instance, LinkedIn is meant for professionals across different fields of endeavor – it is more formal than many of the rest. So, it favors more documents and articles with images, of course, than other types of content.
Instagram favors media-type content such as images and videos. At the same time, Facebook is a social platform that supports virtually all types of content. Although Facebook shares more videos and photos than text only but isn’t that common to all the platforms? Getting back to the main subject, how can you use these social media tools to promote your business as a hairdresser in Paddington? In response, we have combined 5 of the best social media tools out there.
Best 5 Social media tools for hairdressers
Facebook is inarguably the most famous social media platform with daily usage of over 1.32 billion users across the world. Therefore, it is only apparent that it should be your number one marketing channel for business. Facebook allows creating pages and groups designate for your brand to help build a community and share vital information with them. You can even use your business page on Facebook as a website of your own with exclusive offers.
When running paid ads with Facebook, please use the targeted audience to streamline your effort to those who need them. Simultaneously, remember to add visual content as visual contents have a 40 times more chance for sharing on social media than text content. Besides, you may add some special video interviews with your previous clients or DIY videos to impress potential customers. And when you create a quote, always add an image.
An Instagram survey in 2016 reported that over 60% of Instagram users agree to learn about products and services via Instagram. Another statistical fact that makes Instagram suitable for the hairdressing business is that over 68% of Instagram users are female. This category of people love to share visual content more than their male counterparts, so you can easily target them. More so, you can also share images and videos of your latest designs with a hashtag to drive them.
Endeavor not to post content to people without communicating with them. Social media don’t work for some entrepreneurs because they only post content and don’t engage other users. Users and the algorithms need to know you are not a robot but a natural person. Therefore, share people’s real stories, create polls, invite other real people from your circle and do live videos of yourself and your hair salon.
With Pinterest, you can create what we know as ‘boards’ as a kind of identity for your brand. Pinterest is also fast becoming one of the prominent social media tools where a hair salon can build a visual identity and create a loyal following. It is more like an online portfolio where you can save up all your salon’s related image contents and share them with your contacts. One fantastic feature of Pinterest is that even those who are not connected to you can find your posts.
It also uses pins in blog posts that can attract more clicks and thereby gain more relevance and reach. Also, Pinterest is perfect for infographics that can contain important content in the form of designs. For instance, you can create an infographic about how ladies can take care of their hair during the winter season. And when you pin such posts on your board, everyone interested in similar content can find it and use it.
Twitter is the perfect platform for creating a unique character for your brand and letting its trend. In other words, Twitter is about trending topics and subjects, and there are great influencers out there on Twitter. Apart from a personal account on Twitter, you can also make business accounts and connect with other business brands and pages. Besides, endeavor to use the platform to communicate with other similar users.
Engage the conversation of others through likes, comments, shares, and retweets. Most users expect that others will respond to their queries within the hour of tweeting. You can also depend on Twitter for certain professional relationships. And when you build a formidable business, Twitter can verify your account to be trusted for the company and other kinds of benefits. Also, just like Facebook, Twitter allows you to run ads for your best-performing posts.
If you are searching for the best social media platform to connect with elites and high-class clients, then LinkedIn is the answer. Unlike Facebook that is purely casual and social, LinkedIn is more professional, organized, and formal. You can build connections with other top brands, including companies, partners, investors, and practically any user network. In other words, LinkedIn’s design is built on creating a network connection of people with similar professional interests.
LinkedIn also allows you to create a page or group that can serve as a channel through which you post relevant content. It also allows you to choose the free account type or a premium account with more advanced features. Job seekers can find your business, and you can post a job there as well. LinkedIn can connect you with people planning special occasions to find a hairdresser with special home services.
Social media is not called ‘social’ for calling sake. It expects that the world will connect as a single community based on different factors. And that each person can find people with common interests to connect and share helpful information. Therefore, it is not only about posting your content and shying away. It is also about sharing, responding, and engaging other people’s content. Without this balance, social media may not outrightly work to any user’s advantage due to a violation of people’s privacy.